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Glendale Tech On Tap: Fake It Before You Make It: How Design Sprints Increases Your Chances at Success

Post Date:07/25/2017 1:57 PM

Media Contact:

Jennifer McLain, Principal Economic Development Officer

818-548-2005

jemclain@glendaleca.gov

 

Glendale Tech on Tap: Fake It Before You Make It: How Design Sprints Increases Your Chances at Success

GLENDALE, CA – Space is still available at the free Glendale Tech on Tap talk from 5 pm to 7 pm this Wednesday, July 26 at the Moose Den. The event will feature UX expert Shashant Jasani, product development lead at Glendale-based firm mobileforming, as he leads a presentation on How Design Sprints Increases Your Business at Success.

ABOUT THE TALK: Ideas come in many forms and sizes. The most common concern when it comes to implementing an idea is determining whether it will actually resonate with customers. Sometimes we may not even know who the customer profile we are targeting is the right one.

Design Sprints is a concept, refined by Google Ventures, and has early roots from great minds at IDEO and the Institute of Design at Stanford. It is generally a five day set of exercises that allows a team to learn the viability of an idea without the cost and commitment required to build and launch that idea. We will breakdown the phases and exercises commonly used in a Design Sprint and review some applicable use cases.

ABOUT THE SPEAKER: Shashant Jasani leads Product Development and UX at mobileforming, with a core mission to work with mobileforming clients in effort to define their mobile strategy and roadmap. Regardless of the specific industry the client represents, the fundamental approach remains the same, starting with immersing himself in how their business works and identifying what challenges they currently face or may face.

Prior to mobileforming, Shashant led many successful products from concept to market at Ticketmaster, Clearwire & Amp’d Mobile. These products span multiple industries and platforms with the common theme of building great experiences for their respective customers. 

Coupled with a technical background, a focus in UX and broad business operations experience, Shashant brings a well-rounded perspective and vision to any challenge. Prior to thirteen years of professional experience, Shashant earned a Masters of Science in Human-Computer Interaction and a Bachelors of Science in Information Systems from Drexel University while holding several certifications in Scrum Methodologies and Six Sigma techniques.

EVENT DETAILS:  Light happy hour snacks will be provided. No host bar. Brief presentation, long post reception. Thirty minute talk starts at 5:30 p.m. Casual environment with good company and great conversation!

VENUE: The Moose Den is a chill sports-centric subterranean haunt with burgers and more, plus shuffleboard, darts & other games.  Address is 156 S. Brand Blvd.

PARKING: 90 minute free parking available at the Marketplace Parking Structure at 120 South Maryland Avenue.

ABOUT TECH ON TAP: Glendale Tech on Tap is a monthly meet-up created to strengthen the ecosystem of technology, innovation and entrepreneurship in Glendale. You can raise a glass to tech the fourth Wednesday of each month at the Moose Den from 5:00 p.m. to 7:00 p.m. To learn more, visit www.meetup.com/Glendale-Tech-on-Tap/.

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Glendale, known as the “Jewel City,” is one of the largest cities in Los Angeles County. With a population of over 200,000, Glendale is a thriving cosmopolitan city that is rich in history, culturally diverse, and offers limitless opportunities. It is the home to a vibrant business community, with major companies in healthcare, entertainment, manufacturing, retail, and banking.

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