Vision

A concentration or clustering of theaters, nightclubs, art galleries, music or comedy clubs, art galleries, concept stores, and other similar venues for live entertainment in addition to spin-off restaurants and bars. The District promotes a mixed-use, mixed-income demographic neighborhood environment with both rental and for-sale residential options.

Project Area

Maryland Avenue between Wilson and Harvard.  Maryland Avenue is anchored at either end by prominent civic and cultural venues – the historic Alex Theater to the north and the Central Library at the south – and includes the 1990s-era Exchange and Marketplace retail developments with nearby public parking garages. 

Incentives

• A “creative sign” permit process;
• Parking incentives (universal valet, shared parking policies);
• Standards for specific uses to eliminate discretionary approvals for desired uses such as theaters, nightclubs, and sports bars;
• District licensing procedures to ensure minimum standards of quality and professionalism by entertainment operators and promoters; and façade and tenant improvement grant programs. 

Useful Links

Art & Entertainment District Renderings
Downtown Specific Plan

For more information please email Jennifer Hiramoto, Principal Economic Development Officer or call 818-548-2005.

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